Hyderabad Police introduce #SafeRideChallenge, a social media campaign encouraging helmet and seat belt use to promote safer roads and responsible driving.

Turning road safety into a social media movement, Hyderabad Police Commissioner V.C. Sajjanar on Monday unveiled the #SafeRideChallenge, a campaign designed to make responsible driving both trendy and community-driven.

The initiative encourages citizens to post photos or short videos before beginning their ride — showing themselves wearing helmets or fastening seat belts — and then tag three friends to do the same. The idea is simple: inspire others through online challenges to build a culture of safety that spreads organically.

Commissioner Sajjanar called it a movement where “safety never goes out of style,” urging young commuters to “make responsibility the coolest trend of 2025.”

The campaign highlights three key habits: wearing helmets, fastening seat belts, and motivating peers. It builds on the police department’s growing use of digital outreach to connect with citizens and promote civic discipline.

Analysis:
With Hyderabad’s rising vehicle population, such initiatives offer a creative push toward peer-driven behavioral change. Experts believe that when public safety messages are packaged as viral challenges, they reach audiences far beyond traditional campaigns — turning social media from a distraction into a tool for accountability.